We are building an inclusive space for culture, commerce, and an ever-expanding community of artists, designers, and buyers.
GBA [Guilty By Association] is a digital bridge to empower the creative unseen, redistribute wealth, and re-engineer an antiquated system.
Our logo is generative, kinetic, and constantly evolving just like us. Thank you Talia Cotton.
GBA is here to make change. Meet the cofounders leading the charge.
Hello world. My name is Derek Wiggins. I was born in ATL, but I call NY my home. At the core, I’m a skateboarder who loves arts and culture. I’ve always gravitated towards new and different, and my mind is endlessly curious and forever seeking change.
Pushing the needle on innovation is a defining characteristic of my life and career. I’ve developed Nike, Adidas, and Supreme collaborations and built courts in NYC public parks to democratize elite sports. I’ve led bleeding-edge platforms such as Zingy and Hipcricket to acquisitions and developed the first-to-market initiative for Universal Records, Anheuser-Busch, and Pernod Ricard. I’m a social scientist in my own right, constantly testing and learning.
My passion for driving change, love of the arts, and experience in the digital universe have led me to co-found GBA. Through our actions and ideas, we believe that we can change the future.
Hey, I’m Karen Wong. Derek says our GBA combined superpowers are that he’s low and I’m high. I am good at cutting through the bullshit and finding beauty. I’m a shapeshifter — creative director, talent scout, and educator are all part of my arsenal. So many wickedly awesome artists are hiding in plain sight, and prioritizing them is my lodestar.
I spent 15 years at NYC’s New Museum in senior leadership positions and manifested activist entrepreneurship as the founder of IdeasCity, NEW INC, and ONX Studio. These three initiatives redefined the contemporary art museum by serving an inclusive community of creatives and are heralded as blueprints of what a 21st-century museum can be.
I’ve developed novel partnerships with agencies Anomaly and Droga5; brands Apple, Audi, Complex, Google, New York magazine, Nokia Bell Labs, Refinery29, and Vice; and foundations Knight, Neon, Onassis, and Simons.
I’m synthesizing my experience and love for visual arts to be part of a movement that creates more channels for artists across our nation. Let’s go!